How do they measure success? Kinsman said to figure out if they are cracking the whip with the ultimate success metrics of on time and under budget. So how do you know if there is the right mindset on your team? Kinsman suggested several questions to consider to learn if someone on your team has the hallmarks of a great producer, including: “A great producer makes the entire team better,” she said, adding that they take pride in combining “art, science and magic in helping the team and the work shine.” And while those producers might have varying titles, including producer and even project manager or program manager, Kinsman said, “It’s not about title, it’s about mindset.” The webinar, “Why You Need Fewer Project Managers and More Producers: Fix Your Broken Workflow,” looked at the core issues behind agency problems, the differences between producing and project management and actions you can take when changing your organization’s workflow mindset to help producers excel.
“Behind every successful project is a great producer,” Kinsman said, during a webinar cohosted by OpenText Hightail and Adweek. The resulting chorus of voices around you might say “we did what it took to get it done,” “it was broken from the start” or “we don’t have the right process in place.” But it really might not be a process problem at all, and instead is a “people problem”-to be solved with the right person taking the reins. Were roles clear, and did you really have a handle on how all of the pieces connected?
HIGHTAIL FOR BUSINESS HOW TO
Did you know how to effectively manage client expectations?
Did you really understand what you signed up for?
HIGHTAIL FOR BUSINESS PRO
Let’s explore how to use the Uplink feature, which is available with a Hightail Business or Teams account-or as an optional add-on to a Hightail Pro account.įirst, you’ll want to access it using the “Edit” button on your avatar panel on the right side of your screen when you’re logged in to Hightail.When it comes to version control issues, sloppy mistakes and deadlines that keep slipping through the cracks during creative projects, Michelle Kinsman, a true producer at heart and an executive director of production and operations, says that you really need to ask the tough questions: “OpenText Hightail makes it intuitive, quick and easy.” Just how easy is it? “Here is a very easy, one-link solution that will allow us to collect all these assets, whether it’s digital media, film, audio or past publications,” according to Matthew Wilson, Facilities and Technical Manager. For example, Visit Phoenix, an organization that promotes the greater Phoenix community, used it to collect image and video files for a special fundraising campaign.Īnd it’s incredibly easy to use, with Opera America, a non-profit arts organization, calling it a “game changer” for working with multiple companies and individuals.
Uplink is a customizable link that you can share with someone who you want to receive large files from. Running into issues like these, when you’re simply just trying to share files is the reason why the Hightail Uplink has become one of my favorite features. Or perhaps they are bumping against the inability to compress the file enough to get it through email. Do you ever run into hurdles when you need to receive large files from someone you’re collaborating with? Maybe they don’t have a file-sharing solution that they use.
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